"The Rhetoric of Mexico 1968. Mass Media and the Creation of Sports Events at the XIXth Olympic Games"
Supervisors: Prof. Dr. Guillermo Zermeño (El Colegio de México), Prof. Dr. Stefan Rinke (FU Berlin)
The research attempts to involve the history of sports, the mass media and the Olympic Games' studies. It's main scenario will be the XIX Olympiad, Mexico ’68. Particularly, it will be focused in the narrative and communicative phenomena that happened through this event. That means the media communication produced in the diaries, television and radio around the games. My personal interest departs from the fact that the Mexican Olympiad was the first global communication satellite broadcasted.
My initial question is how the historical sports events are created? I consider that in order to find answers to this interrogation it is necessary to understand the actors that spread the sporting happenings. In the framework in which the sportive appears as part of the mediated entertainment –a mass media complex—, the creators of the historical sport events are immersed in the dynamics of the mass media. Therefore, I pretend to focus on the reporters, journalists, reporters, narrators and producers as spreaders of speeches and a rhetoric of a given reality.